I’m a content marketing expert with a passion for crafting engaging stories that resonate with audiences. I leverage my expertise in content creation, social media marketing, and event management to develop data-driven content strategies that foster online communities, amplify brand messaging, and ultimately drive growth. Skilled in planning and executing successful events and webinars, I ensure a seamless attendee experience while delivering measurable outcomes.
Work Experience
Content Editor – Marketing Associate @Appknox
- Content Creation: Authored case studies showcasing customer success stories, and drafted high-ranking technical blog posts (e.g., https://www.appknox.com/blog/how-can-owasp-mastg-and-owasp-masvs-redefine-your-mobile-app-security) to establish thought leadership. Optimized website content for improved user experience and organic traffic.
- Social Media Management: Managed social media presence across platforms, fostering active communities. Developed & executed targeted campaigns to achieve marketing goals. Designed engaging social media collateral (posts, infographics) & spearheaded influencer marketing initiatives.
- Public Relations (PR): Crafted compelling press releases to generate media coverage, and managed cybersecurity & Gartner event presence.
Digital Marketing Executive (Content Specialist) @WebyPreneurs
- Developed and implemented data-driven digital marketing strategies, achieving a 30% increase in online engagement and 20% lead growth within the first year. (Quantifiable results are key!)
- Increased brand awareness and website traffic through social media management. Grew follower base by 40% and drove a 25% increase in website traffic. (Highlight platform management and specific results)
- Leveraged market research and competitor analysis to optimize digital ad campaigns, resulting in a 15% cost-per-acquisition (CPA) reduction. (Showcase data-driven approach and cost-efficiency)
- Collaborated with cross-functional teams (sales, product) to align digital marketing efforts with business goals. This strategy led to a 10% boost in sales revenue and customer retention. (Emphasize teamwork and business impact)
Content and Social Media Marketing Intern @Playwise
- Developed & executed high-performing social media campaigns for esports tournaments, driving engagement & social interaction.
- Content Marketing & SEO: Leveraged content creation & SEO best practices to write articles and manage campaigns.
- Paid Advertising (PPC): Utilized in-depth knowledge of Google Ads to optimize campaign performance and maximize ROI.
- Campaign Management: Managed campaigns from ideation to execution, including content creation, presentations, and pitches.
Professional Skills
Achievements & Career Highlights
Authored the following Case Studies, Blogs and e-Books:
- This one was special as it was the highest-rated blog in the history of Appknox – https://www.appknox.com/blog/how-can-owasp-mastg-and-owasp-masvs-redefine-your-mobile-app-security
- https://www.appknox.com/resources/case-studies/fortune-2000-bank-bolsters-security-for-100-mobile-apps-with-appknox
- https://www.appknox.com/resources/case-studies/how-appknox-swiftly-transformed-a-global-banks-cybersecurity
- https://www.appknox.com/resources/case-studies/mitigating-risks-in-banking-apps-with-appknoxs-va-in-apac
- https://www.appknox.com/resources/ebooks/revealing-security-flaws-in-banking-apps
Podcast: https://youtu.be/_piyTZXHRNc?si=N5otMvfy7SkpCtWw
Website Content Revamp and Optimisation:
- Career Pages: https://www.appknox.com/careers
- Features: https://www.appknox.com/all-features
- FAQs: https://www.appknox.com/faqs
SEO Optimisation:
- Assisted in fixing the website health by fixing meta description and meta alt images, which enhanced the site performance from 65% to 98%
Social Media:
- Increased 1.5K Followers on LinkedIn within 2 months
- Maintained an average engagement rate of 50% per post
- Event Marketing and Ideated Campaigns for BlackHat EMEA 2023, Gartner Security & Risk Management Summit 2024 and many more